Category Archives: Web Development

How often should you be redesigning your website?

If you think about your website as being the virtual storefront for your business, it makes sense to take a look at it on a regular basis and check that it is still giving your customer the right first impression. After all, if you had a physical store, you would give the outside a good cleaning and a lick of paint to make sure that it looked its best.

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Why regular redesigns are essential

While a full redesign of your site might seem costly and time-consuming, running smaller and regular updates to your website will keep it looking fresh and on point.

How often you need to do this will depend on several factors, including how your current site is performing, whether your template is still fit for purpose, and in which direction you want to take your business. The reasons for a redesign can vary from business to business, but as a general rule, you should look at redesigning your website about as often as you upgrade your smartphone, every 18 to 30 months.

How detailed should a redesign be?

Giving your site a refresh will keep your website fully optimised and give you a chance to review how you are communicating with your customers. Whether your business needs more traffic, more growth or a re-brand, a redesign can help with this.

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The level of redesign depends on how big of a change you wish to make. For example, your site structure may be fine, but the look and feel of the site needs an update. How your website looks is the first impression your customers will have of your business, so being able to go visit your local Reading web design agency such as will help ensure that your website vision reflects your brand identity and the redesign is future-proofed.

Finally, making sure your visitor can find what they are looking for in a few easy clicks is essential. Even as your business grows and possibly even changes direction, knowing that your customers can easily navigate your site, no matter what device they use, is vital – as is ensuring that all the features on your website are working for a smooth user experience right through to the sale.

10 Website-Building Considerations

Thinking of building your own website? Here are ten aspects to consider.

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1. Goals

Decide what you want out of your website. Once you know what you want it to do, it makes building it so much easier.

2. Customer Analysis

Think about the kinds of people who will visit your website and what they’ll search for. With customer groups in mind, research their buying behaviours, traits or desires to better target their needs on your site.

3. Domain Name

Think long and hard about the name you choose for your website. According to Entrepreneur, you should create a short and memorable domain name that hasn’t already been taken.

4. Create a Sitemap

A sitemap is like a layout of your website, and it helps to structure how your pages will appear. Creating a sitemap can also prove beneficial for SEO purposes.

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5. Professional Assistance

During the construction of your website, you may consider calling in the help of professional web designers. It’s important to understand that, despite seemingly easy-to-use templates available for creating your own site, there are lots of design considerations that are difficult to get right without guidance from experts.

6. Cost Considerations

If you do decide to call in the experts to help with building your website, bear in mind that not all web design services are created equally. You get what you pay for often rings true in this respect. Having said that, if you only require a basic website, there’s no reason to pay over the odds for a site that is all-singing and all-dancing. Decide on your budget and get the best possible web services to suit your financial constraints.

7. Adding Content

Make sure you’ve got enough relevant content to populate your site. Stuck for ideas? Again, expert web design services may be the ones to turn to.

8. Time to Test

You might be eager to get your site out there, but don’t do so until it has undergone rigorous testing on different devices and operating platforms.

9. SEO Marketing

To attract visitors to your site, you need to employ marketing methods, such as SEO, social media and email marketing. Consult for expert SEO services in London and elsewhere.

10. Stick at It

Once your website is up and running, don’t leave it be. Keep it updated, fresh and current.